Formerly CMYK Outdoor Furniture, the brand transformed into Konopi — a stylised take on the word "canopy." The strategic name change and distinctive visual identity reflect the brand's evolution from generic outdoor furniture to elevated, design-focused pieces for modern living.

The subtle shift in spelling, especially the distinctive "n," creates memorable brand recognition while clearly communicating their core offering.

Results:

The rebrand successfully positioned Konopi as a premium outdoor furniture brand, with improved brand recognition and clearer market positioning that differentiates them from competitors in the crowded outdoor furniture space.